How culture spreads: cultural diffusion

Cultural diffusion is the spread of cultural traits, such as languages, religions, foods, music, technologies, and ideas, from their place of origin, or hearth, to other places. In relocation diffusion, people carry culture with them when they move, as when immigrants bring their cuisine and traditions to a new country. In expansion diffusion, a trait spreads outward while staying strong at its hearth, in three main ways: contagious diffusion spreads from person to person across nearby areas, like a viral dance trend; hierarchical diffusion spreads from larger or more powerful places or people downward, like a fashion that starts in major cities; and stimulus diffusion spreads an underlying idea that is adapted to local culture, like a fast food chain changing its menu to suit local tastes. Historically, trade routes, migration, conquest, and colonialism spread culture; today, the internet, media, and global trade spread it faster than ever. Effects include blending of cultures (syncretism), minority groups adopting the majority culture (assimilation), growing similarity among places, and efforts to protect local traditions.

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